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Distilling Member Experience

The award program is a thorough process that effectively distills and then measures a club’s Member Experience, based on our proprietary formula:

Member Experience equals

  • Intangible Quality plus
  • Service Quality plus
  • Governance Quality plus
  • Facility Quality plus
  • Product Quality

or simply
      ME = IQ + SQ + GQ + FQ + PQ

The “Quality Criteria” are weighted more on the three aspects of a club that provide the finest Member Experience and the things that make the club exceptional. Accordingly, IQ (Intangible Quality), SQ (Service Quality), and GQ (Governance Quality) are weighted most.